Diddy attends The After, hosted by the entrepreneur and Doja Cat, powered by Ciroc Premium Vodka and DeLeon Tequila at Club Love in New York City, May 1, 2023. Sean "Diddy" Combs is suing multinational spirits giant Diageo for alleged racial discrimination in the handling of his vodka and tequila brands, which Combs claims the company typecast as "Black brands." In a lawsuit filed Wednesday with the New York Supreme Court in Manhattan, Combs' lawyers accuse Diageo of neglecting his Ciroc vodka and DeLeon tequila brands, and of marginalizing their appeal by marketing them as "urban" brands. Following the success of the partnership, Diageo co-purchased the DeLeon tequila brand with Combs' company in 2013. Diageo, a multibillion-dollar, publicly traded spirits company based in London, owns more than 200 brands, including the Don Julio tequila brand.

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Persons: Diddy, DeLeon Tequila, Sean, Combs, DeLeon, Puffy, George Clooney's, Clooney's, Bump Williams, Don Julio, Stephen Rust, Martha Stewart, Rust, They're Organizations: Diageo, New York Supreme, Clooney's Casamigos, Nielsen, CNBC Locations: New York City, Manhattan, London, Ciroc